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Online Marketing Strategies

Companies that wish to use online marketing as a tool are faced with the dilemma of choosing options that best fit their long-term revenue and growth plans and also their marketing budgets. There are many overviews that project many strategies recommended by marketing analysts and experts but most successful online marketing campaigns use a minimum of three viable options. This is so because to make a successful online marketing campaign, small and medium to large companies have to be diverse in thinking and persistent in their use of the strategies.

Broad outline of successful online marketing

1. A Web presence: Even if a company is not directly marketing any tangible product or service, a web address or a blog site, any form of web home base is very essential as that is the single most efficient and convenient way of getting people to contact you or referring you to friends and associates. Regular articles or post on the blog will create an interactive audience that is eager to participate in interesting discussions and forums online, so it's a wise move to pick out subjects or topics of relevance and of human interest to keep the interest ratings high.

2. Advertising Online: One important aspect of online marketing is not to be taken in by 'free' strategies. As has already been said, nothing is totally free, there are strings attached. Some database hosting and customer service sites track IP addresses to track customer profiles and sell the information to bigger corporations that need customer and marketing databases.
However, it is relevant to know and understand in depth what these free online marketing campaigns offer and that takes considerable time, which converts into money. When you look at traditional online marketing or advertising, it takes very little time and can be an effective tool if applied with some planning and thought.

The two cost models are CPC and CPM.

a) CPC means Cost-Per-Click advertising which is payment for the number of timed clicks that every viewer spends on your company advertisement. For instance, if you choose Google AdWords as an online marketing tool, intelligent use of relevant keywords or phrases will ensure that when people use the Google search engine to look for information, the chances of your ad or the catchwords and phrases in your online advertisement appearing in the search results are very high. The proven theory is that people who use Google are more likely to go with the search results that are thrown up.

b) CPM means Cost-Per-Thousand impressions. This online marketing tool allows companies or entities to buy web space to display ad banners on a particular page or site that is popular and likely to get big hits. Payment is made for a certain number of times your ad will be displayed; this method is the one followed by most of the banner advertisements that are displayed on web pages. Similarly, online videos are a great marketing tool especially on sites like YouTube or Facebook that have a great presence.

3. Directory Listings: Getting the company listed in a directory website is another great online marketing tool that is relatively inexpensive but provides good value for money. Business directories, local business groups and Chambers of Commerce have websites that list online businesses under relevant industry sector or segment to help business interaction and promote trade. Professional affiliations with industry associations provide excellent online visibility. In addition to these, there are several online networking sites and groups that specialize in the promotion of online marketing.
In online marketing, the key word is "consistency'. As is known, there is no solution or method than can guarantee the quantum of returns or promotion that an online site needs but choosing the best and putting in concentrated and consistent efforts will pay off ultimately in promoting website traffic. To know more about how to buy cheap website traffic or TopSurfer Bonuses, please check our website.

Article Source: http://EzineArticles.com/8500244

9 Signs You're Successful Even If It Doesn't Feel Like It

If you’re ambitious, you’re bound to feel like a failure from time to time. Lofty goals lead to inevitable moments when you aren’t yet living up to your expectations.

We live in a world that reinforces this feeling. Though most people won’t admit it -- other than the guy with the ‘He who dies with the most toys wins’ bumper sticker -- in the back of our minds, we equate material possessions with success.

It’s a shame we fall prey to materialistic thinking because we certainly know better. A study by Strayer University found that 90% of Americans believe happiness is a bigger indicator of success than power, possessions or prestige. Digging a little deeper, 67% defined success as “good relationships with friends and family,” and 60% said it is loving what you do for a living. Only 20% stated that monetary wealth determines success.

But saying and doing are two very different things.

Related: 14 Things Ridiculously Successful People Do Every Day

When it comes to success, our eyes often lead us astray. It’s hard not to feel like the most successful people are those with the biggest houses, the most expensive cars, and the most influential friends. Regardless of what you achieve, there’s always someone with more, and this can make you feel like you’re losing. The problem isn’t your lack of toys; it’s believing that toys indicate true success.

Real success is about who you are and how far you’ve come. If you ever worry that you’re not as successful as you should be, you may be evaluating yourself against the wrong criteria. Sometimes you just need a reminder as to what you’ve really accomplished in life. The success indicators that follow will help you do just that.

1. You’re no longer the center of the universe. We all know “successful” people who act like they’re the center of the universe. It’s their world and the rest of us just live in it...right? That’s not success. True success requires the ability to feel empathy -- to realize that other people’s feelings and dreams are just as important as ours, and we cannot succeed without them.

2. You stay positive. Hope and optimism are essential components of a happy life. If you dwell on the things that go wrong, you become bitter and resentful. When that happens, you fail -- no matter what you may have achieved. Real success means always seeing the bright side and believing you have the power to make even the worst situations better.

3. You know that failure isn’t forever. You’ve learned that the only people who never fail are those who don’t try. When you fail, you don’t automatically assume that you’re a failure. Instead, you embrace each failure as an opportunity to learn something -- and then you move on. If you still struggle with this at times, know that you’ll never experience true success until you learn to embrace failure. Your mistakes pave the way for your success by revealing when you’re on the wrong path. The biggest breakthroughs typically come when you’re feeling the most frustrated and the most stuck. It’s this frustration that forces you to think differently, to look outside the box and see the solution you’ve been missing.

Related: The 8 Secrets of Great Communicators

4. You keep things in perspective. Sometimes bad things happen. It’s part of life. For most of us, however, our very worst day would seem like a vacation to somebody who has real problems -- like not having enough to eat, or trying to survive a civil war. Locking your keys in the car -- or even getting passed over for a promotion -- aren’t that bad once you learn to develop perspective. If you’ve mastered the ability to keep your problems in perspective, mark it down as a huge success.

5. You ask for help when you need it. Refusing to ask for help, no matter how much you’re struggling, is a sign of emotional immaturity. Asking for help means that you no longer feel like you have something to prove by being perfect. It shows you aren’t afraid of people discovering your weaknesses and you understand no one succeeds alone.

6. You realize that life isn’t a zero-sum game. It’s not a see-saw, either. Just because somebody else achieves a big success, that doesn’t mean you suffer a loss in equal proportion. You just didn’t win that particular time. One sure sign of success is the ability to celebrate others’ achievements with sincere enthusiasm.

7. You can tell the difference between drama and excitement. Remember the days when stable relationships were boring, and you quickly got tired of anyone who treated you as they should? If that kind of “drama” is a thing of the past, congratulations. If you prefer stability and depth to drama, you’re succeeding.

8. You no longer care what other people think. You only worry about what other people think when you still feel like you have something to prove. Conversely, you know you’ve “made it” when you don’t worry about that anymore -- when you’re true to yourself and your principles, and satisfied with your life. You know you’ve made it when you understand that other people’s opinions are just that -- opinions. They have no effect on reality. They don’t change who or what you are.

Related: 8 Ways Intelligent People Use Failure to Their Advantage

9. You accept what you can’t change and change what you can. There’s a difference between pessimism and practicality. If there’s a hurricane headed your way, there’s nothing you can do to stop it. But once you accept that the hurricane is coming, you can start working to mitigate its effects. If your company downsizes and you get laid off, every moment you spend in denial just delays whatever is waiting over the horizon. You’re able to move on only when you start exploring your options and making plans to change what you can. Taking responsibility for changing the things you don’t like about your life is one of the biggest indicators of success.

Bringing It All Together
There’s no sense in feeling like a failure just because you think you should have a better job, a bigger house, or a nicer car. Real success comes from the inside, and it’s completely independent of circumstance.

https://www.entrepreneur.com/article/278062

Wire JewelleryWire Jewellery

I would wholeheartedly recommend learning how to make wire jewellery, especially if you are making beaded jewellery at the moment.  Whether you make jewellery as a hobby or as a small business you can increase the admiring glances and possible orders just by adding this to your skills.

The chances are you already have most of the tools needed to start making wire jewellery, so it won't cost you much more, you just need to expand on the skills you already possess and this is quite easy to do if you find you have a little time on your hands.

Making a pair of earwires rather than buying them is so satisfying.  You can make them to your own specifications just by using a pair of round nose and flat nose pliers.

There are many reasons to make wire jewellery not least the fact that you are investing in your own education, but you can go on to teach other people how to make wire jewellery too which can increase your income if you are so inclined.  Your own confidence in your work will increase, you will gain more admiring questions, engaging people in talking about what you love to do, even if it is just your hobby.  Mine started as a hobby with a few beads on a lap tray, it's now taken over so much that I need to invest in a big shed to go in the garden (except our garden is only small, so I'm trying to talk my husband into moving house!), all because of 'a few beads' :)

I love jewellery making, especially wire jewellery making as I find it very therapeutic, and if you decided that wire jewellery making was worth a try, well done! You've invested in your hobby/business and things will only get better for you.



Article Source: http://EzineArticles.com/2255627

Beading Supplies and Where One Can Shop

Getting serious with your past-time of jewelry making and beading can also be a seriously pricey hobby if you do not know the place to buy your beading supplies. When you're enjoying the passion but has limited cash on buying materials from your fave beading supply store, then it's time to find an inexpensive local shops in your area providing you with the best bargain for your hard earned money.

When looking for a beading shop, here's what you should consider:

Take advantage of the yellow pages or phonebook and find one in your town. Through getting a review of your phonebook, you don't need to spend your time, effort, money, and you don't need to search elsewhere. When you find a store or two, call them and ask for handful of questions about their beads supplies.

Find excellent deals on beading supplies. You can ask questions and request through phone, is there a beading promo? Do supplies available? How much the regular beading costs and what types, colors, and dimensions are available.

Visit the beading supply shop you believe offers the top deal. You can base according from your phone conversations, you may prefer the beading supply shop who offers least expensive beads with great values.

Magazine subscription

In addition, you may subscribe to a magazine that also sells beading crafts. This is also a good way to find out what you are searching for. You can search for some companies or entrepreneurs that offer free delivery and not charging for handling and shipping especially if you order by bulk.

Join online forum

You may also want to become a member of online forum with folks of your same interests. This is a good venue to exchange ideas and sharing tips for your jewelry making and beading projects. Your online network can take you to what they think are the best beading supplies in your area.

Look for coupons

Many craft stores are offering coupons and discounts. Your local area beading network can provide you information about bead shops in your area who from time to time offer coupons for special discounts.

Bear in mind that you don't need to spend much money for your hobbies and to make great jewelry pieces. Your creativity is vital and being resourceful can help you use ingenious material and find the beading shop in your locality.

Be organized

If you want to maintain good customers' relationship, good organization is very crucial. You can show your professionalism by just doing that. The Internet is very rich for useful information you can apply in your business, there are blogs and sites that you can get ideas to help you increase your beading jewelry business.

Article Source: http://EzineArticles.com/6432051

Salehoo Dropshipping And Wholesalers!

SaleHoo, a wholesale directory service was launched in 2005 by Mark Ling and Simon Slade both from New Zealand. At the moment, their directory has over 1.7 million products from over 8,500 different suppliers. You can find nearly anything to sell, from sporting to electronic goods and so on.

Understanding how SaleHoo works

Before making any move to subscribe to this service, it is important to know what SaleHoo is and how it works.

SaleHoo is an online Wholesale distribution directory that connects individuals to a large number of drop shippers, wholesalers, and manufacturers. Also, they offer various resources which will aid you in handling suppliers and also building improved relationships.

SaleHoo usually verifies every supplier before listing them in their wholesale directory to avoid fraudulent actions or activities. Once you locate any supplier in SaleHoo network or directory, you are safe to work with them by contacting them directly and finding out from them how you can place the order. You will also be able to see other suppliers' statistics (minimum order, shipping time frame, etc.).

My experience with SaleHoo

For those of you that do not know me, I sold various products on Amazon and eBay. At every start, I had difficulty finding profitable products that will yield a good profit to sell. I was a victim of scam artists on several occasions.

Since I wanted to run a business and make a profit, I was determined and never gave up seeking for a genuine and legitimate business. I came across SaleHoo on Amazon's community forums and decided to give it a trial. I was skeptical about it at first. But, that was what brought the big change.

It took me just a few hours to familiarize with the platform. By the time I got acquainted with it, I had started looking at the various products to resell for a decent profit. I carried out plenty of research before placing my first order. And to cut the story short, I was able to target a particular niche and searched for the products I was more interested in selling.

More significantly, these products were able to yield me a good profit. I had the supplier drop ship the products directly to my customers, so I never had to see or touch the products that I was selling. My supplier did all of the supply for me.

When I became comfortable with the profit, I was making, I setup and launched my online store using one of the top e-commerce platforms.

Is it possible I make a profit?

Every business is set up solely for profit making unless a non-profit-making agency. As long as there is a product to sell, you will be able to sell them and make a profit online. On the other hand, it is not as easy as it sounds. There are lots of competitive products out there, and it is on the increasing every day.

The good thing is that SaleHoo gives you all the necessary tools to source products and resell them online for a profit. Profits making depends on your target niche and the intensity of competition. There are over 1.6 million products and 8,000 suppliers which connect to SaleHoo's wholesale directory. Therefore, it is possible to make a profit.

Support and resources

SaleHoo's customer support is excellent, and it is available through email or phone during their business hours, 5:30 p.m. to 1:30 a.m. EDT on weekdays. You can contact the support department by phone by calling 1.800.322.7952. Other sources include a seller training center, community forum, market research lab, and their e-commerce blog. They will always provide answers to your queries but do not expect them to do everything for you.

For instance, I developed an interest in selling Inflatable Pool; as a result, we contacted their support staff for some help. The support staff directed us to many suppliers and also gave us ideas on increasing our Inflatable Pool sales. Bear in mind that they could as well told us to do this on our own since they already gave you all of the tools to do so. This was a nice gesture that saved us much time.

Pricing

SaleHoo offers two special services, an online store builder for e-commerce and a wholesale directory with each having its recurring membership fee:

- Online Store Builder - You can use this to create an online store, but you will not have access to the directory with this option. Plans range from $27/month to $97/month.

- Wholesale Directory - This directory features over 1.6 million products from 8,000 suppliers and costs $67/year.

At this moment in time, SaleHoo does not offer a free trial period on their wholesale directory service. They offer a 60-day money back guarantee if you are not satisfied with the service. They accept all the major credit cards and PayPal. To sign-up, you will have to visit their website at http://salehoo.com.

How do I cancel my SaleHoo account?

If you are not satisfied with their service, or you can't find any product of your choice to sell, you can opt out or cancel your membership by contacting their customer support team.

Note that a 60-day Money-back guarantee covers your purchase. Ensure you cancel within the first 60 days, to be eligible to receive a full refund. The only requirement for this cancellation is your receipt number which SaleHoo gave you at the time of your initial purchase.

PROS

• The first membership fee is backed by a 60-day money back guarantee.

• There is no startup cost, other than the recurring annual membership fee.

• You will gain access to their research lab containing all the necessary tools to increase your sales.

• You will gain access to over 1.6 million products from 8,000 different suppliers.

• All suppliers featured in the wholesale directory undergo a strict verification process.

CONS

• Only Basic tutorials are available, but there's a lot more to learn

• Not all products are cheap enough to resell on eBay (but it is same in other directories too)

• You can't make a profit on every single product. Certain products are cheaper on Amazon.

• If you have the time on your hands, you can search for suppliers on your own via Google for free.

• Advanced search capabilities are almost not there. For example, there is no option to search for a supplier from a particular location (e.g., United States, Canada, United Kingdom, etc.).

• You are unable to locate suppliers who can ship within a specified timeframe. Presently, you would have to contact the supplier concerning this information.

Sourcing for legitimate products to sell online is a complicated process, regardless of the search method you decide to use. SaleHoo is not the only place to find products to resell online. You can import from Italy, China or any other country of your choice. But, SaleHoo's service eliminates this problem, if not all of the risk because the suppliers listed in their wholesale directory must undergo a strict verification process. But all of these services come at a recurring annual cost.



Article Source: http://EzineArticles.com/9442824

Create Various Jewelry Sets Using Normal Glass Beads

Beads can be made out of many materials such as plastic, metals, gemstones, glass and more. Normal glass beads are among the most versatile and widely used of these materials. They have been around since the ancient times of the Romans and have been widely used since then. Many countries around the world use normal glass stones in creating jewelry of various styles. Some people use normal and simple techniques in producing glass pellets, but many have discovered special techniques so their glass beads become more special and exotic.

glass beads necklace 

Normal glass pellets are available in various forms, colors, shapes and sizes and with small or large holes. Some types of normal glass stones include crackle glass, Czech glass, glass rhinestone beads, painted glass beads, frosted glass, electro-plate glass, normal glass, draw-bench glass, and so on. The Czech glass beads are famous for their excellent craftsmanship proven by having vividly colored glass that do not fade and is consistent all throughout the line. These beads can be purchased in different colors and shapes and stunning finishes.

Crackle beads are also normal glass beads that were given the name owing to the "creaked" appearance. The look of crackle beads is somewhat unique, delightful and veined, making them best to use in creating elegant or sassy style ornaments. This appearance also make the crackle glass beads fun to work with. Another type of glass pellet is the "Dichroic glass", which is used in creating high-end art beads. Its surface has a metallic sheen that when viewed from different angles, changes between 2 colors. This type of glass stone jewelry is excellent to be given as a gift.

The glass stones are available in vibrant colors, and various sizes and shapes. They cost more compared to other glass pellets, but they create a more beautifully designed piece of jewelry. They can be made into vintage style jewelry which many people desire to own. They look good in any style and fit almost all attire. Normal glass beads look elegant and stunning on every person. They are often chosen by many even if they are displayed with other types of bead jewelry.

If you have a jewelry making business and would like to purchase glass beads in big quantity, purchasing online is a good option. Online stores usually offer their products at low prices, and give good deals and discounts from time to time. There are a wide variety of choices in online bead shops than the local craft stores. Whatever kind of beads you are looking for, you can surely get them online. You may also want the large hole beads, which are popular and trendy. They are easy to apply in any type of jewelry and in a wide range of threading materials like chains, thicker design materials, beading on cord and knotted designs.

Normal glass beads are made with both small and big holes. So whatever size of hole you need, the internet can give it to you. Go online now and choose from the many styles of beads to purchase.

Article Source: http://EzineArticles.com/6904831