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Online Marketing Strategies

Companies that wish to use online marketing as a tool are faced with the dilemma of choosing options that best fit their long-term revenue and growth plans and also their marketing budgets. There are many overviews that project many strategies recommended by marketing analysts and experts but most successful online marketing campaigns use a minimum of three viable options. This is so because to make a successful online marketing campaign, small and medium to large companies have to be diverse in thinking and persistent in their use of the strategies.

Broad outline of successful online marketing

1. A Web presence: Even if a company is not directly marketing any tangible product or service, a web address or a blog site, any form of web home base is very essential as that is the single most efficient and convenient way of getting people to contact you or referring you to friends and associates. Regular articles or post on the blog will create an interactive audience that is eager to participate in interesting discussions and forums online, so it's a wise move to pick out subjects or topics of relevance and of human interest to keep the interest ratings high.

2. Advertising Online: One important aspect of online marketing is not to be taken in by 'free' strategies. As has already been said, nothing is totally free, there are strings attached. Some database hosting and customer service sites track IP addresses to track customer profiles and sell the information to bigger corporations that need customer and marketing databases.
However, it is relevant to know and understand in depth what these free online marketing campaigns offer and that takes considerable time, which converts into money. When you look at traditional online marketing or advertising, it takes very little time and can be an effective tool if applied with some planning and thought.

The two cost models are CPC and CPM.

a) CPC means Cost-Per-Click advertising which is payment for the number of timed clicks that every viewer spends on your company advertisement. For instance, if you choose Google AdWords as an online marketing tool, intelligent use of relevant keywords or phrases will ensure that when people use the Google search engine to look for information, the chances of your ad or the catchwords and phrases in your online advertisement appearing in the search results are very high. The proven theory is that people who use Google are more likely to go with the search results that are thrown up.

b) CPM means Cost-Per-Thousand impressions. This online marketing tool allows companies or entities to buy web space to display ad banners on a particular page or site that is popular and likely to get big hits. Payment is made for a certain number of times your ad will be displayed; this method is the one followed by most of the banner advertisements that are displayed on web pages. Similarly, online videos are a great marketing tool especially on sites like YouTube or Facebook that have a great presence.

3. Directory Listings: Getting the company listed in a directory website is another great online marketing tool that is relatively inexpensive but provides good value for money. Business directories, local business groups and Chambers of Commerce have websites that list online businesses under relevant industry sector or segment to help business interaction and promote trade. Professional affiliations with industry associations provide excellent online visibility. In addition to these, there are several online networking sites and groups that specialize in the promotion of online marketing.
In online marketing, the key word is "consistency'. As is known, there is no solution or method than can guarantee the quantum of returns or promotion that an online site needs but choosing the best and putting in concentrated and consistent efforts will pay off ultimately in promoting website traffic. To know more about how to buy cheap website traffic or TopSurfer Bonuses, please check our website.

Article Source: http://EzineArticles.com/8500244

9 Signs You're Successful Even If It Doesn't Feel Like It

If you’re ambitious, you’re bound to feel like a failure from time to time. Lofty goals lead to inevitable moments when you aren’t yet living up to your expectations.

We live in a world that reinforces this feeling. Though most people won’t admit it -- other than the guy with the ‘He who dies with the most toys wins’ bumper sticker -- in the back of our minds, we equate material possessions with success.

It’s a shame we fall prey to materialistic thinking because we certainly know better. A study by Strayer University found that 90% of Americans believe happiness is a bigger indicator of success than power, possessions or prestige. Digging a little deeper, 67% defined success as “good relationships with friends and family,” and 60% said it is loving what you do for a living. Only 20% stated that monetary wealth determines success.

But saying and doing are two very different things.

Related: 14 Things Ridiculously Successful People Do Every Day

When it comes to success, our eyes often lead us astray. It’s hard not to feel like the most successful people are those with the biggest houses, the most expensive cars, and the most influential friends. Regardless of what you achieve, there’s always someone with more, and this can make you feel like you’re losing. The problem isn’t your lack of toys; it’s believing that toys indicate true success.

Real success is about who you are and how far you’ve come. If you ever worry that you’re not as successful as you should be, you may be evaluating yourself against the wrong criteria. Sometimes you just need a reminder as to what you’ve really accomplished in life. The success indicators that follow will help you do just that.

1. You’re no longer the center of the universe. We all know “successful” people who act like they’re the center of the universe. It’s their world and the rest of us just live in it...right? That’s not success. True success requires the ability to feel empathy -- to realize that other people’s feelings and dreams are just as important as ours, and we cannot succeed without them.

2. You stay positive. Hope and optimism are essential components of a happy life. If you dwell on the things that go wrong, you become bitter and resentful. When that happens, you fail -- no matter what you may have achieved. Real success means always seeing the bright side and believing you have the power to make even the worst situations better.

3. You know that failure isn’t forever. You’ve learned that the only people who never fail are those who don’t try. When you fail, you don’t automatically assume that you’re a failure. Instead, you embrace each failure as an opportunity to learn something -- and then you move on. If you still struggle with this at times, know that you’ll never experience true success until you learn to embrace failure. Your mistakes pave the way for your success by revealing when you’re on the wrong path. The biggest breakthroughs typically come when you’re feeling the most frustrated and the most stuck. It’s this frustration that forces you to think differently, to look outside the box and see the solution you’ve been missing.

Related: The 8 Secrets of Great Communicators

4. You keep things in perspective. Sometimes bad things happen. It’s part of life. For most of us, however, our very worst day would seem like a vacation to somebody who has real problems -- like not having enough to eat, or trying to survive a civil war. Locking your keys in the car -- or even getting passed over for a promotion -- aren’t that bad once you learn to develop perspective. If you’ve mastered the ability to keep your problems in perspective, mark it down as a huge success.

5. You ask for help when you need it. Refusing to ask for help, no matter how much you’re struggling, is a sign of emotional immaturity. Asking for help means that you no longer feel like you have something to prove by being perfect. It shows you aren’t afraid of people discovering your weaknesses and you understand no one succeeds alone.

6. You realize that life isn’t a zero-sum game. It’s not a see-saw, either. Just because somebody else achieves a big success, that doesn’t mean you suffer a loss in equal proportion. You just didn’t win that particular time. One sure sign of success is the ability to celebrate others’ achievements with sincere enthusiasm.

7. You can tell the difference between drama and excitement. Remember the days when stable relationships were boring, and you quickly got tired of anyone who treated you as they should? If that kind of “drama” is a thing of the past, congratulations. If you prefer stability and depth to drama, you’re succeeding.

8. You no longer care what other people think. You only worry about what other people think when you still feel like you have something to prove. Conversely, you know you’ve “made it” when you don’t worry about that anymore -- when you’re true to yourself and your principles, and satisfied with your life. You know you’ve made it when you understand that other people’s opinions are just that -- opinions. They have no effect on reality. They don’t change who or what you are.

Related: 8 Ways Intelligent People Use Failure to Their Advantage

9. You accept what you can’t change and change what you can. There’s a difference between pessimism and practicality. If there’s a hurricane headed your way, there’s nothing you can do to stop it. But once you accept that the hurricane is coming, you can start working to mitigate its effects. If your company downsizes and you get laid off, every moment you spend in denial just delays whatever is waiting over the horizon. You’re able to move on only when you start exploring your options and making plans to change what you can. Taking responsibility for changing the things you don’t like about your life is one of the biggest indicators of success.

Bringing It All Together
There’s no sense in feeling like a failure just because you think you should have a better job, a bigger house, or a nicer car. Real success comes from the inside, and it’s completely independent of circumstance.

https://www.entrepreneur.com/article/278062

Wire JewelleryWire Jewellery

I would wholeheartedly recommend learning how to make wire jewellery, especially if you are making beaded jewellery at the moment.  Whether you make jewellery as a hobby or as a small business you can increase the admiring glances and possible orders just by adding this to your skills.

The chances are you already have most of the tools needed to start making wire jewellery, so it won't cost you much more, you just need to expand on the skills you already possess and this is quite easy to do if you find you have a little time on your hands.

Making a pair of earwires rather than buying them is so satisfying.  You can make them to your own specifications just by using a pair of round nose and flat nose pliers.

There are many reasons to make wire jewellery not least the fact that you are investing in your own education, but you can go on to teach other people how to make wire jewellery too which can increase your income if you are so inclined.  Your own confidence in your work will increase, you will gain more admiring questions, engaging people in talking about what you love to do, even if it is just your hobby.  Mine started as a hobby with a few beads on a lap tray, it's now taken over so much that I need to invest in a big shed to go in the garden (except our garden is only small, so I'm trying to talk my husband into moving house!), all because of 'a few beads' :)

I love jewellery making, especially wire jewellery making as I find it very therapeutic, and if you decided that wire jewellery making was worth a try, well done! You've invested in your hobby/business and things will only get better for you.



Article Source: http://EzineArticles.com/2255627